Which type of graphic design focuses on creating visual symbols for a business?

Branding design specifically targets the creation of visual symbols for a business, which includes logos, typography, color schemes, and other elements that form the brand's identity. This discipline is crucial for establishing a company's image and distinguishing it from competitors in the marketplace. Effective branding design not only visually communicates the essence of a brand but also fosters recognition and loyalty among consumers. The focus on visual symbols helps convey the values and mission of the business, making it memorable to its audience.

Advertising design, while important for promoting products and services, does not primarily focus on the foundational visual elements that represent a company as a whole. Publication design pertains to the layout and design of print and digital publications, focusing on content presentation rather than brand identity. Web design centers on creating visually effective and functional websites, which may incorporate branding elements but is not solely focused on symbol creation.