Which principle of design focuses on balance and distribution of visual weight?

The principle of design that focuses on balance and distribution of visual weight is proportion. Proportion refers to the size relationship between elements within a design. It is crucial in achieving a sense of harmony and balance, ensuring that no single element overshadows another, which could lead to an unbalanced and visually uncomfortable composition.

In design, proper proportion helps to create a visual hierarchy that guides the viewer's eye through the piece. It can be achieved through various means, such as adjusting the size of elements relative to one another or to the overall composition. When elements are proportionally balanced, the visual weight is effectively distributed, creating a more aesthetically pleasing design.

Understanding proportion allows designers to manipulate visual weight in a way that maintains balance, enhancing the overall effectiveness and readability of their work. This mastery of proportion not only contributes to visual appeal but also supports the intended message of the design.