Which design element can be used to draw attention to the focal point of a design?

Color is a powerful design element that can significantly influence how a viewer's attention is directed within a composition. By using bright, contrasting, or saturated colors, designers can create visual hierarchies that emphasize focal points. Color not only attracts the eye but also evokes emotions and sets the mood of a design. For instance, a bright red object will stand out vividly against a neutral background, making it the first thing a viewer notices.

In contrast, while shape can contribute to attention and recognition, it usually works in conjunction with color to create emphasis. Texture adds depth and visual interest but is less effective at drawing attention to specific areas when compared to color. Space, including the use of negative space, can enhance focus by isolating elements; however, it typically serves to create balance and organization rather than to immediately attract attention. Therefore, among the listed elements, color stands out as the most effective at capturing and directing viewer attention to the focal point of a design.