Which concept helps guide the viewer’s eye within a design?

Movement is an essential concept in design that directs the viewer’s eye through various elements within a composition. This technique involves the strategic arrangement of visual components to create a pathway or flow for the viewer to follow. By using lines, shapes, colors, or textures, a designer can establish a sense of direction that guides the viewer's attention from one element to another, enhancing the overall narrative or message of the design.

For instance, a diagonal line can lead the eye across the page, while a series of images or text arranged along a curved path can create a sense of movement that keeps the viewer engaged. Such effects not only help in conveying information more effectively but also contribute to the aesthetic quality of the design.

Attributes like balance, texture, and symmetry serve their own purposes in design. Balance ensures visual stability, texture adds depth and interest, and symmetry can create harmony. However, it is movement that primarily focuses on guiding the viewer’s gaze, making it the key concept in this context.