What role does color theory play in graphic design?

Color theory plays a crucial role in graphic design by helping designers understand how to create visual harmony and contrast through their color choices. This involves understanding the relationships between different colors and how they can work together to evoke certain feelings or enhance the overall composition of a design. By applying the principles of color theory, designers can select colors that complement each other, enhance readability, and create a visually appealing balance in their work.

Additionally, color theory aids in establishing a brand identity by enabling consistent and effective color use that resonates with target audiences. While some aspects of color theory do focus on emotional responses to different colors, the broader application in graphic design emphasizes the importance of harmony and contrast, as these elements are critical for effective communication and visual aesthetic. Thus, the correct answer highlights a fundamental aspect of how color theory informs practical design strategies.