What primary consideration should designers have when creating infographics?

Designers must prioritize clarity in presenting complex concepts when creating infographics. The main goal of an infographic is to communicate information effectively and quickly. This involves distilling complex data and ideas into a visual format that is easily understood by the audience. Clarity ensures that viewers can grasp the key messages at a glance without confusion, which is essential when dealing with intricate subjects.

By focusing on clarity, designers can utilize effective layouts, logical flow, and appropriate visual elements such as graphs and charts that help elucidate the information. This approach ensures that the infographic serves its purpose as an informative tool that enhances understanding rather than complicating it.

While flashy colors, minimal text, and pop culture references may enhance visual appeal or relatability, they should never come at the expense of clarity. These elements could potentially distract from or obscure the core message, hindering the infographic's effectiveness in conveying important information. Therefore, emphasizing clarity is fundamental to the successful design of infographics.