What is the role of color in graphic design?

Color plays a critical role in graphic design, primarily by unifying elements within a composition. By strategically using color, designers can create a cohesive visual experience that draws the viewer's attention to important aspects of the design, establishes a flow, and enhances the overall message being conveyed.

When elements share a common color palette, they appear related and harmonious, which helps guide the viewer's eye and maintain their interest in the design. Additionally, color can communicate emotions and set the tone of a project, further contributing to the unity of design elements.

While color can certainly be a factor in branding or in creating layouts that do not rely heavily on textual elements, its primary role is not restricted to these functions. Effective use of color fosters clarity and reinforces the relationship between various components, making it instrumental in creating effective graphic designs.