What is the purpose of 'layout' in graphic design?

The purpose of layout in graphic design fundamentally revolves around the arrangement of text and images on a page or screen. A well-structured layout is crucial as it organizes content effectively, guiding the viewer's eye and enhancing the overall communication of the design.

By using layout, designers can establish a clear flow of information that helps the audience understand the intended message without confusion. It encompasses aspects like spacing, alignment, and the balance of visual elements, all of which contribute to the aesthetic appeal and functionality of the design. A thoughtful layout not only presents the content but also creates an engaging experience that captures the viewer's attention.

While visual hierarchy is indeed an important aspect of design, it falls under the broader category of layout, as it's a technique employed within a well-structured layout to prioritize elements visually. The color palette is also a significant component of design, but it does not define the arrangement and organization of elements, which is the essence of what layout is about. Although planning a marketing strategy is vital in graphic design, it is separate from the technical and aesthetic considerations that layout entails.