What is the primary role of a graphic designer?

The primary role of a graphic designer is to create visual content that communicates a message. This encompasses a wide range of tasks including designing logos, creating marketing materials, developing layouts for print and digital media, and crafting visual identities for brands. Graphic designers use their artistic skills combined with an understanding of composition, color theory, and typography to effectively convey ideas and emotions through visuals. The goal is to enhance communication between a brand and its audience, making the information more engaging and accessible.

While fixing outdated websites, writing product descriptions, and managing company finances are valuable tasks in their own right, they do not align with the core responsibilities of a graphic designer. The essence of graphic design lies in its ability to visually interpret information and create a strong visual impact, making option B the most accurate choice.