What is the primary purpose of graphic arts?

The primary purpose of graphic arts is to inform, entertain, and persuade through visual communication. This encompasses a wide array of functions, including advertising, public relations, publication design, and digital media. Graphic arts employ elements such as typography, imagery, color, and layout to convey messages effectively to a target audience. The combination of these elements can evoke emotional responses, convey information, or influence decisions, which is essential in various fields, including marketing and education.

While publishing books is a specific application of graphic arts, it does not encompass the broader range of purposes that graphic arts serve. Evaluating art quality pertains more to critique and analysis rather than the fundamental objectives of graphic communication. Training graphic designers, although crucial for the development of skills in the field, is more about the process of education and does not directly reflect the primary mission of graphic arts itself. The emphasis on informing, entertaining, and persuading is what truly captures the essence of graphic arts, making it the most accurate choice.