What is the meaning of 'feedback loop' in design?

The concept of a 'feedback loop' in design refers to the iterative process where designers actively gather user feedback regarding their work and then use that information to make informed improvements. This cycle typically involves several stages: designers create a prototype or initial design, test it with users, collect feedback, and analyze that feedback to refine the design. This approach allows for adjustments that enhance usability and user satisfaction, leading to a final product that better meets the needs and expectations of the end-users.

By engaging in this process, designers can identify potential issues early on and ensure that their designs resonate with the target audience. This iterative nature is key; rather than relying on a one-time evaluation or assumption about user preferences, the feedback loop allows for continuous learning and adaptation, resulting in a more polished and effective design.