What is the impact of contrast in design?

The impact of contrast in design is significant because it highlights differences between elements, which helps create visual interest and directs the viewer's attention. Contrast can be achieved through varying colors, sizes, shapes, or textures, which allows designers to emphasize important aspects of their work. For instance, using a bold color against a neutral background not only captures attention but also enhances readability and comprehension, as the viewer can easily distinguish one element from another.

Utilizing contrast effectively can guide the viewer's eye across a layout, making it more engaging and easier to navigate. This principle is fundamental in design because it fosters a sense of hierarchy and helps communicate the intended message more clearly, thus making the overall composition more dynamic and appealing.