What is the first step you should take when beginning design work for a product?

Beginning design work for a product involves understanding the context in which the product will exist. Conducting research on the product or organization allows the designer to gather essential information regarding the target audience, market trends, and the strategic goals of the organization. This foundational knowledge is critical as it informs all subsequent design decisions.

Research helps in identifying the brand's voice and values, which should be reflected in the design. Understanding the competitive landscape can also highlight uniqueness and opportunities for differentiation. This step ensures that any designs created will not only be aesthetically pleasing but will also meet functional requirements and resonate with the intended audience. By approaching the design process with thorough research, designers set a solid groundwork that guides their creative efforts, ultimately leading to more effective and purposeful designs.