What is the core objective of user experience design?

The core objective of user experience design is to enhance user satisfaction through usability. This approach is fundamentally about understanding the needs, behaviors, and expectations of users to create a product that is intuitive, efficient, and enjoyable to use. By prioritizing usability, user experience design aims to make interactions with a product seamless and satisfying, ultimately fostering a positive connection between the user and the product.

A focus on user satisfaction means that every aspect of design—from layout to navigation to functionality—is carefully considered to minimize frustration and maximize effectiveness. This user-centric philosophy is what distinguishes successful designs that truly meet the needs of their audience.

In contrast, improving the aesthetic appeal of a product, promoting brand visibility, or creating a marketing campaign may all be important aspects of a product's overall strategy, but they do not specifically address the fundamental goal of user experience design, which is to create a product that is enjoyable and efficient for the user.