What is meant by 'target audience' in design?

The concept of 'target audience' in design refers to the specific group a design is intended to reach. Understanding the target audience is crucial for designers, as it helps guide decisions around aesthetics, messaging, and functionality. By identifying the traits, interests, and needs of this group, designers can create work that resonates more effectively and engages the audience directly.

This targeted approach ensures that the design communicates the intended message and appeals to those who are most likely to connect with it, whether in a marketing campaign, product design, or any type of visual communication effort. This focus on a defined audience allows for more tailored solutions, as designs cater directly to those who will encounter and interact with them.