What is a mockup in graphic design?

A mockup in graphic design serves as a visual representation of how a final design will look once it is complete. It allows designers to convey aspects such as layout, color scheme, typography, and overall aesthetics without the need for the final product to be fully developed. By providing a high-fidelity illustration or image, a mockup helps clients and stakeholders envision the end result, facilitating easier discussions and feedback regarding design choices.

This representation is particularly important in the design process, as it bridges the gap between initial concepts and the tangible final product. It can be used across various applications, including print, web, and product design, making it a versatile tool in the designer's toolbox.

The other options, while relevant to different aspects of the design process, do not encapsulate what a mockup specifically refers to. A prototype of a website focuses more on functionality, not visual presentation. An animated graphic is concerned with motion rather than static design. Finally, a tool for user testing functions to gather feedback on usability, which differs from the visual showcase that a mockup provides.