What does the term 'typography' encompass in graphic design?

The term 'typography' in graphic design refers specifically to the art of arranging type in a way that enhances legibility, readability, and overall visual appeal. This involves not just the selection of typefaces, but also considerations such as spacing, alignment, size, and the relationship between different types of text elements. Good typography is fundamental to effective communication in design, as it can influence how a message is perceived and understood.

The focus on arrangement and aesthetic appeal is crucial, as poorly handled typography can lead to confusion and disinterest in the content. Effective typographic choices can also convey a brand's personality or tone, making it a vital component in graphic design. The process is much more about the interaction between type and the overall design rather than just printing or using images.