What does the term "negative space" refer to in design?

The term "negative space" refers to the empty or unoccupied space around or between design elements. This concept is crucial in graphic design, as it helps create balance, draw attention to the main subjects, and enhance the overall visual appeal. Effectively utilizing negative space can improve readability and make a design feel more cohesive. By allowing for breathing room in a composition, negative space can also create a sense of elegance and clarity, guiding the viewer's eye and allowing the important elements to stand out more prominently.

Understanding negative space is vital for any designer, as it can influence how the audience interacts with and perceives the design as a whole. Recognizing and manipulating this aspect contributes significantly to effective visual communication.