What does 'negative space' refer to in design?

Negative space is a crucial concept in design that refers to the area around and between the subjects of an image or design. This empty space is not merely void; it serves a significant purpose by helping to define the shapes and features of the main subjects, enhancing overall composition. Artists and designers often use negative space strategically to create balance, improve readability, and draw attention to key elements within the design.

By utilizing negative space effectively, designers can create visually appealing and harmonious designs that guide the viewer's eye, making the composition more engaging. It allows for the juxtaposition of positive and negative forms, which can lead to clever visual interpretations and a more profound impact on the audience. Understanding how to leverage negative space is vital for achieving successful designs that resonate with viewers.