What does 'balance' in graphic design refer to?

In graphic design, balance refers to the distribution of visual weight within a composition to create a sense of stability and harmony. Achieving balance involves arranging elements—such as images, text, colors, and shapes—in a way that visually pleases the viewer and ensures that no part of the design feels overwhelmingly dominant or weak.

Balanced designs can be categorized as symmetrical, where elements are mirrored on either side of a central axis, or asymmetrical, which uses differing elements that still achieve a sense of equilibrium. This concept is essential for guiding the viewer’s eye through the layout effectively and ensuring that the overall presentation feels cohesive and intentional.

Considering the other options, the amount of text, the number of images, and the alignment of text all relate to specific aspects of layout and composition but do not encapsulate the broader principle of visual stability that balance represents in graphic design.