What do designers often create to convey the overall look and feel of a project before production?

Designers often create a mood board to capture and convey the overall look and feel of a project prior to production. A mood board serves as a collage of ideas, inspirations, colors, textures, images, and typography that visually communicates the intended style and aesthetic direction for a design project. This tool allows designers to experiment with different design elements and establish a cohesive visual narrative, which helps both the designer and the client align their vision before moving into the production phase.

Creating a mood board is particularly effective for exploring concepts and evoking emotions related to the design. It can inform decisions regarding the overall tone and atmosphere that the designer aims to achieve. By visualizing these elements early in the design process, it enhances collaboration and ensures that everyone involved in the project shares a common understanding of the desired outcomes.