What defines complementary colors in design?

Complementary colors are defined as those that are located directly across from each other on the color wheel. This positioning means that they provide a striking contrast when used together, enhancing both hues and creating a vibrant look. When applied in design, complementary colors can help to emphasize certain elements, create visual interest, and improve the overall balance of a composition.

For instance, if you use blue alongside its complementary color, orange, the two colors will make each other appear more vivid. This dynamic relationship is often employed in various design applications, including graphic design, interior decorating, and branding, to draw attention and create harmony through contrast.

Understanding this concept is essential for anyone working in design, as it allows for effective color pairing that can evoke specific emotions and aesthetics in the audience.