In design, what is visual hierarchy?

Visual hierarchy refers to the arrangement of design elements in a way that indicates their importance relative to one another. This principle is crucial in guiding the viewer's eye through a design, allowing them to discern which components are most significant and how they relate to each other. By using size, color, contrast, spacing, and placement effectively, designers can create an organized flow that directs attention to key messages or features.

For instance, a larger font size typically indicates that a title is more important than body text. Similarly, using a bold color for a call-to-action button compared to a muted color for surrounding text helps to emphasize its significance. In essence, visual hierarchy enhances usability and improves the overall communication within the design, making it easier for viewers to understand the intended message.

While contrasting colors can play a role in establishing visual hierarchy, they represent just one tool among many. Other options, such as consistency in font selection or the process of selecting imagery, are important aspects of design but do not specifically capture the essence of what visual hierarchy is about.