In design, what does contrast refer to?

In design, contrast refers to the differences between elements, which can include variations in color, shape, size, texture, or any other attributes. This principle is essential because it helps to create visual interest and hierarchy in a design. By utilizing contrast effectively, designers can draw attention to specific elements, making important information stand out and enhancing the overall composition.

For example, using light text on a dark background creates strong visual contrast, making the text more legible and prominent. In contrast, options that focus on similar colors or matching textures do not achieve the same level of distinction and can lead to a more monotonous appearance. Therefore, understanding and applying contrast is fundamental in creating impactful and engaging graphic designs.