In design terminology, who do we consider to be the focus group for our products?

The focus group in design terminology refers to the target audience because they represent the specific group of individuals for whom the product is intended. Understanding the preferences, behaviors, and needs of this audience is crucial for effective design. Engaging with the target audience allows designers to gather valuable insights that can inform decisions about product features, aesthetics, and usability. This practice ensures that the final designs resonate with potential users and meet their expectations, ultimately contributing to the product's success in the market.

While market analysts provide valuable data about trends and consumer behavior, they do not serve as the direct users of the product. The production team is responsible for bringing the designs to life but does not focus on the user experience. Peers in design can offer feedback and critiques, but they represent a different perspective from the actual end-users who will interact with the product. Hence, focusing on the target audience as the central point of reference is essential in the design process.