How can designers create emphasis in their work?

Creating emphasis in design is essential for guiding the viewer's attention to particular elements within a composition. Utilizing bold typography and high contrast effectively achieves this goal. Bold typography stands out compared to regular text, making important information or headings more noticeable. High contrast—such as pairing light text with a dark background or using complementary colors—further enhances visibility and draws focus to specific parts of the design. This technique is especially useful in graphic design, where attracting the viewer's eye to critical content, messages, or calls to action can significantly impact the effectiveness of the communication.

While matching colors can provide a sense of harmony, and uniformity contributes to a cohesive aesthetic, they may not serve to create emphasis. Similarly, limiting images can simplify a design, but it does not necessarily highlight specific elements. Thus, the combination of bold typography and high contrast is the most effective means of creating visual emphasis.